Our story

We went anyway.

Young Value Co. exists to get people out, whatever the weather. The best places are empty when it rains.

Origin

The wolf is where it started.

Inspired by wolves traversing Belgian rain. The wolf stays quiet — a signature on the inside label — while each drop’s animal takes the spotlight.

The reveal is the product

WETWILD™

A hydrochromic reactive print. Dry, the shell reads as one clean colour. Wet, the animal comes up — and fades back as it dries.

Limited drops

250. Then never again.

250 numbered pieces per animal. Produced once, never restocked, no permanent markdowns.

Wild when wet. Go anyway.