Our story
Rain or no rain. Go anyway.
For more than six years, Young Value Co. has made clothes for people who go anyway. Travel, discover the world — the best places are empty when it rains.
Travel
Discover the world.
Lake towns, city rain, the coast, the mountains. Safari, rainforest, a ski trip. One shell for every forecast — plain when dry, wild when wet.
Origin
The wolf is where it started.
Inspired by wolves traversing Belgian rain. The wolf stays quiet — a signature on the inside label — while each drop’s animal takes the spotlight.
The reveal is the product
WETWILD™
A hydrochromic reactive print. Dry, the shell reads as one clean colour. Wet, the animal shows. Dry, it is clean again.
Limited drops
250. Then never again.
250 numbered pieces per animal. Produced once, never restocked, no permanent markdowns.
